General characteristics of the style of a business man. Business attire for men: basic, casual, formal

Strict conservative classics and loose, comfortable clothing in a casual style – these are the main trends in modern business fashion. We will tell you how to choose the right elements of a business suit for serious business meetings and everyday wear.

Classic formal business style

The basis of a generally accepted business wardrobe is classic suit. It is designed to provide status. A business suit should look brand new, highlight the wearer’s strengths and hide flaws.

A cheap suit will cost from 10,000 rubles. The price in the premium segment can easily exceed 100,000 rubles. For example, prices for suits from Armani start at 50,000 rubles. An order from a good tailor will cost approximately the same amount.

To successfully start your career, four suits are required. A high-level manager is entitled to eight options, a freelance artist can afford two.

Blazer

Double breasted the jacket is considered the most respectable. It has two rows of buttons. Each row is fastened on the opposite side. This option emphasizes slimness. If you do not want to focus attention on the middle part of your figure due to excess weight, choose a single-breasted shirt with one row of buttons.

The bottom button of the jacket is not fastened. It's just an accessory.

A classic jacket is made from expensive natural fabrics that hold their shape well. For the autumn-winter period, wool is preferred. For spring-summer - silk and cotton.

Outerwear that complements the classic suit is a black drape coat to mid-thigh.

Shirt

Classic shirt under a business suit it is made of cotton. She must have long sleeves. Pockets and other details are not allowed.

It is important to choose the size accurately. The “style zone” around the tie requires that the shirt does not squeeze the neck and does not hang loose in any way. The cuffs of the shirt should protrude 1-2 centimeters from under the suit and shine clean.

Tie

Choosing a tie– science and art. Ties made of silk and synthetic fabrics that imitate silk look best.

Primary requirements for ties:

• Texture and design should be restrained.
• The maximum width of the tie is 10-11 cm, the length is up to the belt buckle.
• The clip is located at mid-chest level.

Particular attention should be paid to the correct one.

The price of a tie for a business suit is from one and a half to three thousand rubles.

Shoes

For a business suit, you should purchase classic oxfords.

The protocol option is black oxfords without perforation.

They can be bought at prices ranging from two and a half thousand rubles to five hundred dollars, depending on the brand and quality of the leather.

Accessories

"The devil is in the details." Take the time to choose accessories that match each other in material (genuine leather), color, style and price.

High-quality leather belt in a business suit required.

Watch classic shape with leather strap. The case of a watch worn with a business suit should not be dark. A solid conservative option is a watch with Roman numerals.

The only jewelry allowed is a wedding ring.

Colors, drawings, patterns

A business wardrobe is chosen in accordance with a person’s color type.

Dark grey, grey, blue are preferred. There is no need to choose brown for a classic suit. If this color suits you personally, look for a gray that has a brownish tint.

The black suit is intended for special occasions.

The shirt should have several tones lighter than the suit, and the tie is darker than the shirt. Shirts in cream or milky shades, cool light colors, with light thin stripes and, of course, white are appropriate.

Patterns possible only on a tie.

Loud, bright colors unacceptable neither in a suit, nor when choosing accessories.

Modern business casual style

Smart casual basics

A wardrobe in the smart casual style, while apparently democratic, can cost more than a classic one and allows its owner to fully demonstrate both financial capabilities and taste.

Smart casual is close to classic. It is also based on jackets, trousers and shirts made of cotton.

Adherents of smart casual are increasingly abandoning the classic business suit and tie. It is being replaced by jackets and blazers, which are worn with chinos of different colors and cuts.

Popular light suits. In addition, brown is added to the color scheme in addition to gray and blue.

Shirts are becoming more varied: small checks, thin stripes, geometric patterns.

Can be worn instead of a shirt turtleneck.

It is permissible to wear a cardigan over a classic shirt.

Accessories still expensive and high quality, made of genuine leather in discreet dark colors.

Unlike the classic business style, knitwear is welcome. It should be high quality knitwear and discreet colors.

Oxfords in smart casual they still come first; they can be not only black, but also brown, gray, blue in dark, restrained shades, with a pattern applied using the perforation method.

Derbies are used more widely, with blogs, loafers and moccasins popular. High quality shoes made of genuine leather are still preferred.

Tweed jacket in casual style you can buy for six hundred - seven hundred dollars, colored oxfords, derbies and lafers cost two hundred fifty - three hundred, dark blue jeans and chinos - about two hundred dollars.

What is the difference between business casual

Business casual is office smart casual. It begins its penetration into business life as “Friday style,” when you can finally take off your tie, unbutton the top buttons on your shirt, and even...

In office casual, jeans are acceptable, but in general the degree of freedom is dictated by mood, personal taste and, of course, company rules.

You can learn more about casual style and see photographs of the most successful clothing combinations in .Casual style assumes some negligence, however, you should not appear in a casually ironed shirt. This is a manifestation of bad taste. You can find out more in this article.

A well-groomed appearance in combination with others will give you a huge advantage in the eyes of girls.

When starting to create your business wardrobe, try to get an idea of ​​which designers dictate fashion today. Most likely, after such an acquaintance, you will choose the image that suits you, and high-level professional consultants.

Our careers are made up of many different cubes. And sometimes it takes many years to collect these cubes. One of the fundamental factors in career growth is how we look. This applies to both men and women. In this case, let's look at how a man's wardrobe affects his career.

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Men's business style

A person who spends all his working time in the office, in full view of his superiors and colleagues, must look like a brand new person. The neater and more stylish his clothes are, the more he inspires confidence in his partners. In addition, high self-esteem will not harm anyone, and therefore self-esteem will only help in fulfilling professional duties and career advancement.

A person engaged in business must have good taste in addition to his clothing attributes. And the most important thing in the success of a modern businessman is a sense of style and self-confidence.

Types of men's business styles

The concept of the word style implies a combination of certain characteristics, traits, trends in fashion and the individuality of each individual person. Following this combination and adhering, for example, to a classic orientation, each man determines his wardrobe so that it is consistent with fashion and is not overly boring or inappropriate.

When choosing your wardrobe in everyday life, you should study what trends there are in this area.

Looking at the photos of the listed species, at the same time we will analyze them with all the details.

Classic men's style in 2018-2019

Business style for the male half of humanity must comply with strict rules. These rules are stricter even than for women's classic wardrobe. This is due to fewer things and jewelry, unlike women. What things should be in a business man's wardrobe?

A black coat will complete the formal business style of clothing for men. The coat is chosen to mid-thigh and only drape. No item of clothing can have patterns, except for a tie.

Lightweight classic or smart casual

This trend came to us from Great Britain in the mid-20th century. It was brought into fashion by football fans. But it was just casual, that is, everyday clothes. English traditions are difficult to overcome, however, the situation was changing. Business people took the new fashion trend into their arsenal, but changed it a little. This is how smart casual was born.

The new fashion trend was combined with men's classics, but brought a little freedom. The basis consists of trousers, jacket, shirt and shoes. At the same time, supporters of the trend abandoned the classic business suit. They were replaced by loose-fitting jackets and trousers in different colors. But this does not mean that such men’s clothing has become cheaper. A wardrobe in the style of a lightweight classic sometimes costs even more than its predecessor.

To make it clearer what a man can look like in smart casual clothes, and what options there are, compare them in the photo. All this is the same direction, only the wardrobe items are different. Mandatory attire includes:

• Shoes come first. They are the same as in a business suit. The color of the shoes can be brown or even blue.
• Men's suit Light colors are allowed.
• Shirts should be combined with the rest of your wardrobe. Both plain and lined or checkered are acceptable.
• Tie not required.
• Accessories are added sunglasses and a colored tie clip.

Business style for men - a selection of photos

This outfit is also called a “Friday outfit.” The work week is over and anyone can relax by unbuttoning the top button of their shirt and taking off their tie. This is the advantage of office semi-classics. But in any case, the company's rules can promote its dress code.

Casual wear

The difference from the previous men's outfit depends on some little things.

If you are an office worker and are always in sight, then you do not have the right to wear a wardrobe consisting of beach clothes. Even if the requirements for casual are not so strict, it will still look simply indecent.

Basic rules for a business suit in 2018-2019

Ignorance of the rules can be a reason for ridicule. Some of them just need to be remembered or written down so that there are no misunderstandings. There are two main requirements that apply specifically to a men’s jacket:

1. The jacket should not tighten your pelvis, and the slots should not puff up.
2. If there are two buttons on a jacket, then only the top button is fastened. Of the three buttons, either one in the middle or two on top are fastened. If there are four buttons, then all of them must be fastened.

And two more nuances:

When creating your own wardrobe, do not forget about fashion trends. You may need to first read the designers' advice and choose what suits you best individually.

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• INTRODUCTION
• CONCLUSION
• BIBLIOGRAPHY

INTRODUCTION

When seeing a person for the first time, people involuntarily pay attention to his appearance. business wear accessory

“Clothes make up ninety percent of what people see when they look at you,” says Debra Guy Cox, image consultant. Clothes affect others because, regardless of a person’s consciousness, they are instantly recorded by his senses. Therefore, it is not in vain that they say that a person is first judged by his appearance, then by his conversation, and then by the interior of his office.

Appearance, as a rule, reflects the inner, moral content of a person. "People make judgments about us—that is, who we are, where we live, and where we've been—based on just one look at what we wear," Cox says.

A person's culture is emphasized by his clothing. It is, in a way, a person’s calling card. Clothes convey information to communication partners about a person, his tastes, and his membership in a particular social or professional class. Tastefully selected clothes, accessories, and a neat appearance make him confident, collected, and energetic. It was not for nothing that Rockefeller started his business by buying himself an expensive suit with his last money and becoming a member of the golf club.

“The ability to dress is more important than the ability to enter a room or the ability to bow. “Nothing catches the eye more than a person’s clothes,” they taught in the old days. Looking at an entrepreneur for the first time, one immediately gets an impression of him and his well-being.

The color of clothing is of great importance. The influence of color is a powerful psychological irritant: it can calm down, put partners in a “businesslike mood”, and in a certain situation can cause hostility or, on the contrary, positive emotions. Color signals are perceived by partners on a subconscious level. This explains the “secret” power of their influence. According to M. Luscher, the creator of the color test, widely known in modern psychodiagnostics, each color has its own psychological meaning. This is confirmed by domestic psychologists.

Clothing must correspond to the place, time, and nature of the event. You need to know how to wear it correctly.

APPEARANCE OF A BUSINESS MAN

Characteristics of a business man's style

A modern business person can be distinguished from the crowd immediately. Man, for cat This business is serious work and takes into account all the nuances that contribute to success:

- expressive gestures;

- confident gait;

- a friendly smile; - elegant appearance

A manager's clothing is part of the work environment and can say a lot about a manager's personality.

General characteristics of a business man's style:

- conservatism;

- moderation;

- accuracy and neatness.

Basic requirements for a suit

Costume

Primary requirements:

- fabric made from dry thread, i.e. strongly “twisted”;

- the length of the jacket hem to the first phalanx of the thumb, lowered down the hand;

- jacket sleeve length to wrist;

- length of trousers: in front the trousers are pulled down over the shoes with a small fold; at the back they reach the beginning or middle of the heel;

- the color, density and texture of the fabric must correspond to the time of year and climate of the region.

- wear dark blue suits at the end of the working week;

- gray suits - for business meetings

There is one “secular” rule: the darker the color, the more aristocratic it is.

For a business suit, colors such as burgundy, brown, and swamp green are excluded.

A double-breasted jacket is always buttoned up. The jacket of a single-breasted suit is worn buttoned, but the bottom button is not fastened.

Shirt(not a shirt!)

Primary requirements:

- made of thin cotton with the addition of synthetics;

- always light colors that are in harmony with the color of the suit;

- collar - classic, traditional;

- elements of sports or military style are not allowed;

- allow one patch pocket with the manufacturer's logo

- shirt cuffs should “peek out” from under the jacket sleeve 1 - 1.5 cm

- silk, shiny and transparent shirts are not acceptable

In order to choose the right shirt, you should pay attention to three main points:

1) the shirt should not gather in folds and bubble around the waist, but should not come out from under the belt;

2) the number of buttons and where they are sewn are of great importance (especially for tall and plump men). The bottom button was 8 cm below the belt;

3) the collar must be the right size. The height of the collar depends on age, for example, a high collar hides wrinkles on the neck. The collar itself should be wrinkle-free and form a single whole with the knot of the tie.

Only white and plain shirts can be combined with any suit and tie. Under no circumstances should a manager wear bright red shirts.

Requirements for elements of business clothing and accessories

Tie

Primary requirements:

- plain or with a geometric pattern;

- floral designs, newspaper text, figures of people and animals are not acceptable;

- colors violet, lilac, pink, bright red are not recommended;

- length - the tie should cover the belt buckle of the trouser belt;

- the width of the tie is the same as the width of the side of the jacket;

Shoes

Primary requirements:

- low shoes with laces only;

- color - black or to match the color of the suit;

- the sole is thin, leather, without a welt;

- shoes made of suede, crocodile or snake skin, or patent leather are not allowed (only at evening business receptions).

Socks

Primary requirements:

- the color matches the color of the shoes;

- color drawing is unacceptable, it can only be textured.

- should be above the calf and without a single wrinkle.

Outerwear

Primary requirements:

- outerwear must match the suit in color and texture

- a hat (maybe a cap) is fashionable, but in moderation;

- beret is unacceptable;

- scarf - can be bright or modest, but must be in harmony with all clothes;

- hand-knitted scarf is not acceptable;

A raincoat and coat must be fashionable, but cannot be trendy. Elements of sports and military style are unacceptable. Color - beige, blue is good, but not black. The coat should be made of good quality fabric, plain, the color of camel hair is good. The coat should fit well. A business man can wear a coat made of suede or leather, but not black;

- umbrella - black.

Accessories

The word “accessories” itself implies something secondary. But very often it is minor items that create the appearance of a businesslike and collected person.

Primary requirements:

- a bag, a business card holder, a purse, a folder or case, a case for glasses - made of dark-colored genuine leather, but not snake or crocodile skin; no cheap jewelry. A man's briefcase and case make a significant impression on colleagues and partners. A shabby leatherette briefcase can spoil the impression;

Jewelry - the less the better. Tie pins and cufflinks must be artistic, uniform in design, and made only from natural materials. Pins and cufflinks made of plastic are not permitted. It is advisable to wear only a wedding ring (it is not a decoration, but indicates status) or the ring should be expensive; Thick gold chains and medallions are unacceptable;

- the belt should be leather, without a fancy buckle;

- A pen and pencil should always be with you. You should not write with very cheap pens;

- gloves made of brown or black leather with a thin lining, gray color looks good. Suede gloves are only suitable for sports and recreation;

- handkerchiefs are only cotton and white. It is not advisable to buy colored handkerchiefs or handkerchiefs that match the tie;

Glasses can affect a person's overall appearance. If glasses do not work, then you should wear contact lenses. Metal frames are more suitable for young men, and make older men look younger. Heavy plastic or horn frames make people look older than their years. It is advisable for men with a developed lower jaw to wear glasses with heavy frames. Lightweight frames suit narrow faces;

- tie, belt and shoes preferably made of genuine leather. With proper selection, they can even smooth out the impression of a formal suit that has been worn for several years.

Hairstyle

Primary requirements:

- according to fashion, but in its moderate expression;

- the hair at the back should not be longer than the top edge of the shirt collar and should be neatly combed.”

A beard and mustache can be present only when it is necessary to hide flaws on the face. A bushy mustache and a string mustache make an unfavorable impression. The beard and mustache should always be well trimmed .

Perfumes and cosmetics, must be of the same name (one “line”). The smell should be kept to a minimum, even if these are products from an expensive and fashionable perfume company. Smell good cologne or lotion able to make a good additional impression on colleagues and partners. Many men, especially those who smoke, without noticing it, scare others away with bad breath. Must have with you something refreshing.

Thus, the following are unacceptable in the appearance of a business man:

- a business, conservative suit in combination with a checkered shirt;

- a suit with wide lapels and a narrow tie;

- business suit with elements of sports or military style;

- jacket made of corduroy, velvet, leather;

- a crooked tie;

- uncleaned shoes;

- hand-knitted vest and scarf, etc.

- smokers, even if they sincerely prefer to smoke Prima, should wear a pack of good expensive cigarettes. It is advisable to carry cigarettes in cigarette case which should not look cheap. But in any case, a man must refrain fromatrenia in the office of a non-smoking owner.

Style is the most elusive, difficult to define, but the most important characteristic not only of clothing, but of the entire appearance. Style is the correspondence of the color, fabric texture and style of a business suit, the nature of the business event, the weather, and the personal characteristics of the person. In addition, individual parts of the toilet (shirt, suit, raincoat) must be in accordance with each other.

APPEARANCE OF A BUSINESS WOMAN

Characteristics of a business woman's style

In the modern business world, women play an increasingly significant role. More and more women are entering business circles, although to do this they have to spend much more time and talent than men. One aspect of modern business etiquette is women's business clothing. For a business woman, as for a business man, cloth- it is a working tool, a means of influencing employees, business partners, etc. In addition, beautiful clothes are simply pleasant, increase self-confidence, and give not only external, but also internal efficiency.

Basic requirements for a suit

Costume - the main type of casual business clothing for women. It could be:

- classic English suit;

- Chanel style suit;

- dress-suit;

- a trouser suit, reproducing the style of a men's suit, with a shirt-type blouse and always with a trouser belt.

Requirements:

- the suit must be lined;

- the color should not be bright;

- the length of the jacket or jacket should correspond to fashion, but within reasonable limits;

- skirt length: knee-length, knee-length, to the middle of the calf muscle.

- light, in color harmonizing with the suit;

- the design on the fabric (stripe, check, polka dots) should be soft and dim;

- a blouse style with an English collar, a shirt collar or a stand-up collar, ending with a small bow.

It is not recommended to use elements of sports, military and other clothing - shoulder straps, straps, patch pockets, etc.

Knitwear items are excluded from women's business clothing: vests, jumpers, scarves, mittens.

As for business receptions, a businesswoman can wear a regular casual business suit for daytime receptions. At receptions such as “cocktail”, “glass of champagne”, the use of more elegant costumes is allowed. More expensive and bright jewelry. As for evening receptions, one must be guided by what is indicated in the invitation; if there is a mention of an evening dress, this instruction should be followed. If the invitation does not contain information about what you need to wear to the reception, then you should opt for a classic suit, but from a more formal fabric (satin, lace on the cover, silk velvet, brocade, etc.)

Outerwear:

- a jacket is undesirable, because This is a type of sportswear;

- preferably a coat, raincoat, fur coat of classic styles;

- the scarf must be factory-made;

- headdress - according to the weather and in accordance with the fashion and desire of the woman, but in moderation;

- gloves - leather, hand-knitted mittens are not acceptable.

Requirements for elements of business clothing and accessories

Shoes:

- made of leather, but not crocodile skin, snake skin, suede or velor;

- classic boat;

- black color;

- heel height - optional;

- without decorations such as bows, rivets, rhinestones, etc.

Hairstyle according to fashion, but there are certain restrictions:

- the length of loose hair should not be below the shoulder line;

- if the hair is long, it should be collected in a bun, braided, pinned, etc.

Makeup:

- makeup is not required, but is not prohibited either;

- should not be excessive, should not be “prominent”;

- perfumes, eau de toilette and other perfumes and cosmetics should not cause inconvenience to others;

- perfume should be felt lightly and only when approaching

Accessories

Bag - A4 format, made of leather (smooth, not snake or crocodile), no more. Case and folder are acceptable.

Notebook, business card folder, glasses case etc. - should not be cheap, taste different, and should not contain an excessive number of “decorative” elements.

Decorations - it is advisable to make a set. There should be no excess in the amount of decorations. Stones, metals and other materials must be in harmony with each other, i.e. be of the same type. A wedding ring is not an ornament.

Stockings (tights) - mandatory at any time of the year, only flesh-colored, no pattern or “mesh”.

Thus, the female appearance in the business world is characterized by moderation in everything, classic styles of clothes and shoes, knitwear, the absence of bright colors that attract the amazed attention of colleagues and partners, moderate makeup and a reasonable amount of jewelry:

- in the guise of a woman there must be " highlight";

- strict plain business suit very decorated with a bright spot of color, be it a brooch, pendant, embroidery or applique. But you shouldn’t overdo it - an abundance of large jewelry and bright cosmetics distract the attention of a male interlocutor and infuriate a female interlocutor;

- woman's makeup - should not be bright;

- the skirt of the suit should be no higher than the knee;

- let's just say light scent of eau de toilette;

- you should resist the temptation to run into the store on the way to meet your partner and show up to him with full bags;

- a bag is a tool of production. No need to carry business documents in ownerTbathroom bag. To do this you need to have a small "business" handbag or ToOwith the same folder.

CONCLUSION

Clothing is an important component of a business image.

Looking right at work means managing your business communications and personal career wisely. The appearance represents an employee of an organization in a business environment. With the help of well-chosen clothes, you can manage your impression of yourself, set business partners up for a particular style of interaction, and create the desired image. Employees of organizations who are professionals know that there are no trifles in the design of appearance. Clothing, hairstyle, accessories and business manners in general convey the most important information about a person. The most common form of business attire around the world is the suit, for both men and women.

A man's clothing style influences his success in business circles, and the right suit helps create his image. When choosing clothes, a man should remember that individual details should be in harmony with each other. An important detail of a business suit is a tie, which should match the suit. Socks are another item of clothing regulated by business etiquette.

With women's business clothes it's even more complicated. On the one hand, women need to remain representatives of the fair sex even at work, on the other hand, they need to adhere to strict standards. So, in business clothes it is better to avoid fitted or tight-fitting items. Another taboo is short and miniskirts. The optimal length is to the knees. It would be no less of a mistake to show up at the office without tights, even in the summer - bare legs are unacceptable. And finally, the last thing - according to etiquette, business women are not prescribed bright makeup and loose hair. The basic rule of a business suit is to match the time and situation.

BIBLIOGRAPHY

1. Business communication. Business etiquette: Textbook. manual for university students / Author-compiler I.N. Kuznetsov. - M., 2005.

2. Professional ethics and etiquette. Textbook / A.A. Solonitsyna. - Vladivostok, 2005.

3. E. Bazhenova. Business etiquette: why you need to behave this way and not otherwise. - M., 2009.

4. Rotat L.S. Professional ethics and psychology of business communication. - St. Petersburg, 2011.

5. 30 main rules of business etiquette/Auth.-comp. T. I. Revyako - M., 2005.

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A study of the requirements for a suit and manners of a business person, the rules of wearing clothes and the selection of accessories, perfumes, bags, shoes. Analysis of the features of the appearance of a business woman, the comparability of colors in the color scheme, the compatibility of the texture of the material.

As already mentioned, the appearance of a business person is a factor that largely determines the effectiveness of business relationships and contributes to the creation of the necessary working atmosphere.

Businessmen, like representatives of other professions, have a certain style of dress and manners.

2.1. Basic requirements for the appearance of a business man. The general characteristics of a business man’s style come down to the following principles:

conservatism(since the business sector is almost not subject to

random influences);

moderation, i.e. in the guise of a business man should not

be too sharp color contrasts, excessively pretentious styles of suit or shoes, etc.;

flawless neatness and neatness, because the

a carelessly or crookedly tied tie, dirty shoes, or a wrinkled shirt create the impression that the wearer of such clothing is undemanding to himself or does not respect others. There is an assumption that he is also undemanding to himself when executing contracts, and is generally disrespectful to the interests of partners in the business sphere. Just one detail, for example, a stale handkerchief or a torn jacket button, can negatively affect the outcome of the negotiations.

So, a business man should look: self-confident, solid, reliable, decent, elegant, neat.

2.2. Business suit and “related” wardrobe elements. The main type of men's business clothing is three piece suit.

From fabric quality The design of a suit depends on how long it retains its shape and how long the creases on the trousers last. It is desirable that the fabric be made of “dry” thread, i.e. strongly twisted. This fabric remains dry for a long time when exposed to rain. When choosing a suit in a store, just squeeze the edge of the product in your hand for 1-2 seconds; By opening your hand, you can see how wrinkled the fabric is: if it instantly takes on its previous appearance, it means that the thread is well twisted and such a suit will not look wrinkled by the end of the working day.

Dark blue color- more strict and therefore more official than gray. Psychologists say that it is not remembered because it is neutral. Consequently, a dark blue suit can be worn more than once a week, “accompanied” by different shirts and ties. Another nuance of the dark blue color: it makes the complexion of its “carrier” healthier, more blooming, and this is important, especially if most of the hard work day, which results in fatigue, is behind us.

Gray color is psychologically softer, “warmer”; a business man in a gray suit looks pleasant, friendly, conducive to conversation and communication.

There is one “secular” rule: the darker the color, the more aristocratic it is. This largely applies to the color grey: a dark gray suit will look more expensive - regardless of the true price - and a light gray suit will look cheaper.

Separately, it should be said about the black color for a men's suit. A black suit is recommended to be used only as a symbol of the solemnity of a business event, regardless of whether it is accompanied by positive sentiments (business reception) or negative ones (funeral ceremony).

For a business suit, colors such as burgundy and purple are excluded; they are good in clothes intended for leisure (club, country walk).

The color intensity of the suit fabric is different: in winter it is deeper, in summer it is less deep.

Suit from striped fabrics allowed, but the stripe should not be too wide or sharp or contrasting. This suit makes the figure slimmer, so it is preferred by those who have a clothing size larger than 54.

Plaid material can also be used for a men's suit, but the check should be even less noticeable than the stripe.

You can also wear a jacket made of one fabric and trousers from another, but you need to check how the jacket and trousers match each other in color, pattern and texture of the fabric.

Suits made of bouclé and tweed are allowed, but such a suit is not worn as a whole: a jacket made of bouclé or tweed with trousers made of plain-dyed fabric and a smooth texture is required.

The length of the jacket hem in a modern suit in the business world is up to the first phalanx of the thumb of the hand lowered down. The sleeve length of the jacket is up to the wrist.

The jacket, as an element of a suit, can be single-breasted or double-breasted - as desired. A double-breasted jacket is preferred by fuller men, as it makes the figure slimmer.

Sports style elements, such as patch pockets, are not allowed in a men's business suit; military style, such as shoulder straps; hunting and club style.

Modern business suits and even jackets made of corduroy (this is a fabric for leisure, sports, hunting), velvet, and leather are unacceptable.

Depending on the type of business suit, the number of vents on the jacket may be different: the so-called English jacket has two vents, the American jacket has one vent, and the European jacket has no vents at all.

The jacket is usually worn buttoned, but the bottom button of a single-breasted jacket is left unfastened to give some freedom of stride and comfort when sitting down. A double-breasted jacket is always buttoned.

Trousers A business suit may have a cuff, but it may also be absent - at the request of the owner. The length of the trousers is as follows: in the front the trousers are pulled over the shoes with a small fold, in the back they reach the beginning or middle of the heel. The crease on the trousers should be well ironed.

Shirt should be made of thin cotton, sometimes with the addition of synthetics, always in light colors - white, light gray, light blue, light pink, light sand shade. The color of the shirt, naturally, should be in harmony with the color of the suit. The collar is classic, traditional.

On a shirt, as well as on a jacket, elements of a sports or military style are not allowed - shoulder straps, patch pockets with folds and yokes; Let's say, however, one modest patch pocket with the logo (verbal trademark) of the manufacturer. The sleeve of the shirt is supposed to “peek out” 1-1.5 cm from under the sleeve of the jacket.

A modern business man should have at least three suits: gray and blue can be recommended for everyday wear, and black for special occasions. Since, as you know, trousers wear out and take on a not quite “fresh” look earlier than a jacket, it is wise to purchase a suit with two pairs of trousers, and one of them may differ slightly in color intensity or even be of a different color, but in harmony with the color of the jacket.

Western businessmen adhere to the rule: a business person should not appear at work in the same suit for several days in a row - it is advisable that this does not happen even for two days in a row.

An important element of a business suit is trouser belt. It should only be made of genuine leather, dark in color; with a modest buckle - no “lion” or “wolf” heads.

Attention should be paid and handkerchief. The scarf, like the shirt, is chosen in light colors - white, soft gray, etc., but in no case “farm” colors - deep blue or red, in a bright check.

A second handkerchief (besides the one intended for immediate use), spotlessly clean, is kept as a backup, “just in case.” It can be offered to a woman if necessary. However, it should also be changed periodically, since even if unused, the scarf will take on a stale appearance after some time.

Tie. The color (or colors) of the tie should be in harmony with the color of the shirt and suit. A geometric design is desirable on a tie - stripes of different widths, polka dots, small squares, etc.

The most reliable solution in choosing a pattern on a tie is to choose a solid color tie. The fact is that such a tie goes with any shirt and any suit. Therefore, it is advisable to have more plain ties in your wardrobe - blue, dark red, dark gray, light gray, etc.

Lately, polka dot ties have become very popular. Moreover, the smaller the peas, the more sophisticated and elegant the tie looks.

A tie with diagonal stripes in a color that harmonizes with the main field of the tie is very good for a business suit.

Classic patterns on a tie, such as rhombuses, squares, and circles, are also appropriate.

The approximate width of a tie (on average) is the same as the width of the jacket edge, i.e. if the sides of the jacket are wide, the tie should not be narrow, and vice versa. The length of the tie is determined by the fact that it must cover the belt buckle of the trouser belt.

Ties with floral designs, newspaper text, figures of people and animals are not acceptable - such ties are appropriate on vacation.

There is such a requirement: in terms of color intensity, the jacket is in first place, the tie is in second, and the shirt is in third.

Shoes. One type allowed shoes - low shoes, only black. Dark brown can be combined with a summer gray suit. Shoes - only with laces (no buckles, tongues or Velcro!), thin soles, leather or substitute, but always without a welt, which is appropriate only in street shoes. A business man's shoes should not contain trendy elements; in general, a certain touch of conservatism is desirable, as in all appearance, as mentioned earlier.

Shoes made of suede, patent leather (for evening business receptions), crocodile or snake skin are not allowed in the business world.

Socks- the most important element of clothing. Their color always matches the color of shoes or matches trousers. White socks do not go well with a business suit. Colored designs are not allowed on socks; they can only be textured. Socks should be high enough so that when a man sits, his bare legs are not visible.

Outerwear The color and texture of the fabric must match the suit, so that at the moment when a business person takes off his coat or coat, there is no disharmony in clothing. A raincoat or coat should not be trendy. In outerwear, as in a suit, sports, military, etc. features are unacceptable. style. The preferred color is grey, black, blue. Umbrella- black.

Hat(maybe a cap) is fashionable, but in moderation. A beret as a headdress in business attire is unacceptable

Scarf- that element of the wardrobe that can be bright (white, red), but must be in harmony with all other clothes. It can also be very modest in color. Only hand-knitted scarves are not allowed.

2.3. Accessories, decorations. Accessories for a business man - this is a bag, business card, purse, folder or case, case for glasses, etc. (preferably made of genuine leather, but not snakeskin, crocodile, etc.).

The color of the accessories is black, dark gray, no bright colors.

Decoration in business men's clothing there can be one ring. Natural stone is allowed, but the color of the stone is gray, black, colorless (diamond). The ring should be expensive, massive; if it is not possible to have such a ring, it is better to do without a ring at all. Note that the wedding ring is not a decoration, it is a symbol of marital status.

Watch should be of a classic shape, not very massive. Mechanical gold watches from well-known companies on a leather strap or gold bracelet are preferred.

A few words about cufflinks And tie pin. They not only carry a very specific functional load, but also serve as decoration. It is recommended that cufflinks and a tie pin form a single design unit, i.e. set. They should not be too large or pretentious; must be made of natural materials - silver, gold, mother-of-pearl, precious, semi-precious and ornamental stones (diamond, amber, tiger's eye, etc.). Cufflinks and pins made of plastic, etc. are not acceptable. materials imitating natural stones.

2.4. Other image details. Perfumery and cosmetics, used by a business man, must be of the same name (one “line”); the smell should be kept to a minimum, even if these are products from an expensive and fashionable perfume company.

Hairstyle business man - according to fashion, but in its moderate expression: for example, if this is a hairstyle with long hair, then at the back it should not be longer than the upper edge of the shirt collar.

Absolutely unacceptable for a business man earring(s) in the ear.

Modern business etiquette also has a negative attitude towards beard and mustache as elements of appearance.

The hands of a business person are subject to requirements of cleanliness, neatness, and neatness. Nail polish is not allowed.

Material No. 2

The British are known to have a great eye for style and elegance. They like to repeat the phrase: “The worse things are going for you, the better you try to dress.” The Russian interpretation is familiar to everyone - “They greet you by their clothes...”. All this relates to folk wisdom, which has received its scientific confirmation: psychologists have long understood that when meeting any person for the first time, in the subconscious we form some impression about him, which is formed on the basis of what he saw.

It was in England that the fashion for formal men's suits first arose. Of course, fashion trends for men's clothing are constantly changing - from season to season - but the rules for choosing clothes for business meetings and office work remain constant.

Modern business style of clothing obliges a man to have at least three suits of different shades in his wardrobe - black, gray and blue. In addition to the suit, it is also worth paying attention to shirts, of which you need to have many times more, and ties that match suits and shirts.

In addition to classic clothes, a business person has various accessories such as watches, cufflinks, and a tie clip. Accessories have their own compliance requirements.

A good suit, according to the British, is the key to a successful business. The ability to wear an elegant suit and look dignified is an essential component of the image of a business man.

Most business people dress in traditional business attire according to situations and circumstances, even if they work in some unusual field of business or do not have a permanent place of work.

Dress-code- a traditional business suit is: a plain or combined suit for men and a suit, dress-jacket or trouser suit for women.

Business wardrobe requirements

In the rules of business equipment, simple truths remain unchanged at any time:

You must wear clothing that best suits the business and specific work you are doing;

The relevance of a business wardrobe for the professional position you hold as a manager or employee, and the desire to dress with the idea of ​​what position you would like to occupy in the future,
. daily impeccable appearance of business clothes, taking into account fashion trends, as Bernard Shaw said, “following fashion is funny, not following is stupid”;

Should not be repeated every day;

Compliance with seasonality (winter - summer), in our country there are no strict rules in this regard. A person is more likely to intuitively switch to summer clothes when it’s summer and warm outside, and it’s correspondingly cold to wear winter clothes and it’s strange to put on a light summer suit when it’s autumn and raining outside;

The hairstyle is well-groomed, smooth for men; for women, a neat conservative hairstyle, acceptable length is shoulder-length. If the hair is longer than shoulder level, it must be tied up with a hair clip. If the hair is dyed, then it is not allowed to wear hair with regrown, undyed roots;

Makeup should not be flashy, natural shades;

Nails are clean, well-groomed, for women, the length of the nails is no more than 2 mm, painted with colorless or light pastel tones of varnish;

Business wardrobe for men

The men's business suit remains the main element of business men's clothing. A classic suit is made exclusively from natural wool fabric. It is universal, it “breathes” and allows you to feel comfortable in any weather and at any time of the year. Summer suits are made from the so-called Cool Wool, “cold wool”, which gives a feeling of coolness even in the hottest weather. A suit is considered classic if the jacket has lapels and three buttons, the bottom one must always be undone, and the top two must be buttoned.

The established stereotype “a classic suit should be black” is not true. The black color of a suit is only appropriate for a funeral or if it is a uniform for professions such as security guards or waiters; for all others, colors such as blue and gray are suitable, because... they are universal, and everyone can choose exactly the shade that suits them.

Blazer. First of all, you should pay attention to the lapels of the jacket. Based on them, a “specialist” can easily determine its class. In a good quality, well-made jacket, the lapels at the top should fit snugly against the sides. The lower one is free, as cutters say, “swinging” - with a smooth transition that ends 2-3 cm from the top button. If such a “pump” is missing or overlaps the top button, this indicates poor quality tailoring.

At the top, at the collar, a well-tailored jacket fits the back without forming wrinkles or creases. Pay attention to the slots too. Whether you choose a jacket with one, two vents or without them at all depends on the shape of your buttocks. For flat buttocks they are good, there will be two or one slot. If they protrude from you, it is better to abandon the slots altogether. A jacket with a smooth back will hide this design feature of your figure. The vents of the jacket should not diverge.
The sleeves of the jacket with pubescent arms should cover the wrist and reach the base of the hand.

Pants, socks. Pants should cover your socks, and socks should be long so as not to expose your legs when you sit down. The color of the socks should match either the color of the trousers or the color of the shoes. The recommended length of trousers is usually to the middle of the heel of the shoe. In this case, one crease should lie on the front of the shoe. Pants for a classic business suit may not have one or only one pleat. Pants with 2 pleats often "bubble" in the front. The width of the trouser leg is 2/3 of the length of the shoe. The trousers may have cuffs at the bottom, which make the weaving heavier and look smoother and more elegant.

Business shirt. Business people are advised to avoid silk, shiny and transparent shirts; business style is characterized by a strict classic style and a monochromatic range of colors, mainly pastel tones.
Business shirts are always worn under a jacket. The common summer business uniform, consisting of trousers and a shirt with a tie, is unacceptable for a modern business person. In a business shirt with long sleeves and a tie without a jacket, you can only appear in front of your employees, and only in passing. The choice of shirt fabric can make or break the look of a suit. The best shirts are made from long-staple 100% cotton. All light colors from the individual palette are perfect for business shirts. Plain shirts are authoritarian and conservative. The color of the shirt in wardrobe No. 1 is white. A white long-sleeved shirt creates a feeling of freshness, purity, authority and conservatism; it goes well with other pieces of clothing. Under No. 2 - pale blue and light beige shirts.
These colors complement a suit and tie well and create a less formal atmosphere. A blue shirt creates a more conservative impression. A beige (or yellowish) shirt gives a conservative, classic, elegant impression, but creates a more relaxed image. Under No. 3 - shirts with faint thin stripes or faint, barely noticeable small checks (necessarily pastel colors, mainly white, blue and beige). A light pink shirt is suitable for business in exceptional cases, if pink is the color of the season or used for evening events.
Other light colors do not create a highly conservative impression and are difficult to combine with wardrobe items. The less pattern there is in the fabrics of business shirts, the more conservative the shirt is. Pinstripe shirts are conservative and classic. A narrow strip of the same color on a white background is preferable. The darker the stripe and the lighter the shirt, the more conservative it looks; “business plaid” is less conservative than stripes, although it is also a classic.
The buttons on business shirts are simple, one-color, usually white. The sleeves should reach the beginning of the phalanx of the thumb. Free armhole area.
Business shirts should not have shoulder straps, decorative trim, stripes or embroidery of a different color.
The sleeves end with cuffs. Be especially critical of the length of the cuffs. In a suit, the shirt cuff should be 1.5 - 2 cm longer than the jacket sleeve.
French cuffs. They are fastened with cufflinks, which makes the shirt more formal. Simple French cuffs are for formal daytime business, double cuffs are perfect for evening.
The shape of the collar and its size should be proportional to the face and neck. And of course, the collar should fit well and be well ironed. The outer edges of the shirt should be covered by the lapels of the jacket.
There are 5 basic forms of collars: “batten down” with two buttons; standard; pin collar with clip; arranged; rounded. Any of the above shirt styles is acceptable with a business suit.

Business ties. Classic business ties do not imply originality: this is not required of them. The drawings in them are simple and uncomplicated. For businessmen, as well as for politicians, quality is of paramount importance.
The most common type of fabric used year-round for business ties is pure silk. Wool and silk mixtures and pure wool are used for ties worn in cold weather. Synthetics are never suitable; a tie made from such fabric will never be tied in the same knot as one made from natural fabrics.
The length of the tie is always to the middle of the belt buckle. A properly tied tie will have a small indentation in the center. The tie matches the shirt and suit with which you intend to wear it.
When purchasing your best ties, pay attention to quality and fashion trends; color, pattern, fabric, width, length.

Drawings in ties

1. Small peas - elegant, authoritative and formal for business situations. The smaller and lighter the peas, the darker the color of the tie, the more authoritative it is. This pattern, along with a plain one, is widely used with the most conservative suits.
2. Foulard - very common in combination with both conservative and business suits. A pattern with regularly repeating symbols on a background of plain fabric.
3. Diagonal stripes (classic) create a business-like, calm look. Perfectly used in any setting.
4. Paisley - a pattern reminiscent of a drop-shaped pearl - elegant, goes well with the entire ensemble. A large drawing creates a special fashionable image.
5. Plaid is usually used in a casual, non-business setting and goes well with flannel suits, jackets, and cardigans.
6. Club ornament is a regular pattern of a club motif (heraldry, animals, sports). The pattern should be small, but if the pattern is large and bright, then the tie is not a club tie.
7. Geometry - includes all geometric designs, creates a more fashionable and relaxed image.
When choosing a tie for a jacket and shirt, it is best to try it on directly with the suit with which you will wear it. The choice of tie for the overall ensemble should depend on the style of the suit or jacket; the degree of formality or casualness of the atmosphere; depending on the time of year; age; position level; professions.

Tie knots:

For large men with a wide face and thick neck, wide knots (Windsor, Cambridge) are recommended;
thin men are advised to choose thin and neat knots (simple, half-Windsor).
The size of the knot is also dictated by fashion. The latest trend is large knots. The tie knot has shape and style. In order to decide which knot to tie, first of all, you need to pay attention to the weight of the fabric, the width of the tie, the length of the tie, and the shape of the shirt collar.
A tie knot is always considered a failure if it does not harmonize with the collar of the shirt: the knot should not be too large compared to the collar, but it should not be lost between the edges of the collar. In no case should the knot be covered by the corners of the collar, nor should the part of the tie that lies under the collar.

Shoes. When choosing boots, you must remember that moccasins, sandals or any other shoes with decorative elements are suitable only for sports-style clothing. The more elegant the suit, the thinner the leather sole of the shoes worn with it should be. It is best to choose elegant shoes without decorations and with laces - in the Derby or Oxford style.
The shoe material is embossed genuine leather, mostly black. In summer, dark brown shoes are acceptable. Suede, patent leather shoes are not business.

Accessories.
Decorations. In a business setting, it is acceptable to have one ring - a wedding ring.
Cufflinks. For a business suit, cufflinks should be small, conservative, of high quality, with a clip at the back (after all, cufflinks are visible from both sides). The smaller the cufflinks, the more elegant they are. The right cufflinks can add a decisive accent to your appearance at the right moment. But bad cufflinks, or even good ones, but not in the right situation, can ruin the entire ensemble.
Knots made from silk or cotton braid are very popular and look like tiny intertwined balls. This type of cufflinks is good to use as an additional splash of color. Fans of plain ties can always highlight their color with such knotted cufflinks. Today it is one of the most popular accessories, creating a complete ensemble with the rest of your clothes.

Cufflinks worn exclusively with double-cuffed shirts and with white evening suit shirts, which do not have a double cuff, but do not have buttons.
Pins, tie clips. Tie clips hold the ends of the tie in a certain position and secure it to the shirt. Clips gain functionality if the jacket has two buttons and the large open area does not allow the tie to always lie flat along the chest, and the absence of a vest further aggravates this problem. Clips are also essential for lightweight summer ties that flutter easily in a slight breeze. In other cases, this fashion accessory is an adornment in addition to the tie itself, a knot and a handkerchief in a jacket pocket, allowing its owner to add individuality to the outfit. However, you need to be careful. A flashy pin will not go well with a modest tie. Newfangled trends become outdated very quickly.

Belt should match the color and texture of the material with the boots and briefcase. The belt should have a discreet classic buckle made of yellow or white metal.

Suspender a necessary accessory in a suit for a full man, which is well supported by trousers. It should be remembered that showing off this “figure corrector” is indecent.

A wallet or purse should be made from the best grades of leather and be combined with other leather items. The most popular wallets are small in size, with many compartments for credit cards and one or two large compartments for paper bills. You shouldn’t stuff your wallet with business cards and photos; an organizer is better suited for this. Again, prestigious companies with a long history will help you make the right choice.
A business man’s fountain pen gets no less attention than other accessories. Along with Swiss watches and elegant glasses, a good fountain pen belongs to the category of things that can reveal the true social status of its owner.

Watch- the most important, expensive and prestigious accessory of a business man. In a classic business style, preference is given to an elegant mechanical watch with hands and a white dial, on a leather strap, which also matches the color and embossing of the leather with all accessories. Quartz watches are more practical and easier to use, but mechanical watches are more prestigious.

Umbrella- This is not a luxury, but a means of protection from the rain. For umbrellas, like for all other parts of the wardrobe, there is a fashion that changes, of course, not as quickly as fashion in general, but still changes occur here too. Instead of the folding umbrellas that have been popular in recent years, today it is necessary to have a cane umbrella.

Outerwear. A business wardrobe should have a fairly loose coat, taking into account the suit. Coat made of thick woolen fabric in black, dark blue, dark gray, coat length 10 cm below the knee. Short coats, jackets, sheepskin coats, and fur coats are not worn with a business suit.

Business wardrobe for women

The choice of business clothing today includes a wide range of colors, a wide variety of silhouettes and more opportunities for the business woman to express her individuality in clothing. On the other hand, a large number of offers inevitably leads to the wrong choice. Many women are not prepared to create their own wardrobe. While the pieces in your casual wear wardrobe don't break the bank, keep the dual mottos of "quality speaks for itself" and "you get what you pay for" in mind. Business clothing is, first of all, about quality, not quantity.

Fashion designers believe that a business woman's wardrobe should include 7 basic things: a coat, a dress, a jacket, a skirt, a blouse, trousers and a knitted pullover.

Business attire does not have to follow the latest fashion trends. Overly sexy clothing is unacceptable: tight skirts and trousers, low necklines, “risky” cuts, open bellies and shoulders, shiny or transparent fabrics.

Business suit: the main part of a business woman's wardrobe. Ideally, parts of it should be easily combined with jackets or skirts from other suits. The suit should fit slightly loosely, and for a more formal look, small hangers are required. The jacket must be combined with the skirt. Natural wool fabrics are recommended. In a conservative business suit, the cut is either a classic conservative one with lapels, or a Chanel style suit. For a business suit, it is not recommended to use bright, open colors of fabrics (for example, scarlet or white). The sleeve length of a summer jacket should not be higher than the elbow.

Skirts can be not only straight, but also flared and pleated, with a fastener at the back or side, the length of the skirt should reach the middle of the knee. Skirts with lining look better. A skirt that is too tight, if you sit in it, creates a lot of inconvenience: it greatly exposes your knees and wrinkles. For a business skirt, a back vent is recommended.

Dress worn only with a jacket of the same color and fabric texture.

Women's trouser suits, contrary to popular belief, are too informal for most situations. Pantsuits can be comfortable for everyday wear. It should be remembered that the trousers on such a suit should have creases and not be too tight.

Blouse, which will be worn with a suit, can be colored or plain, combined with a scarf or a modest necklace. The most important thing is that it has sleeves. The material for blouses should be natural: cotton or silk. But, today, there is also this nuance: if you wish, you can do without a blouse at all. A jacket with a shallow neckline can also be worn on a naked body using a neckerchief or scarf. It is not recommended to wear a set such as a blouse and skirt, or a blouse and trousers during working hours, because... such combinations are informal clothing.

Lingerie It should correct the figure well, but in no case should it lie, show through or be completely absent.

Shoes should be a solid color such as black, navy blue, tan or dark brown. The leather is matte, embossed, in no case patent leather, suede, not white, pastel or bright fashionable colors. The most correct option is pumps with a small heel.
In the summer, shoes with an open, supportive strap heel are acceptable. Open shoes such as sandals, sandals, mules, clogs and others are not allowed with a business suit.

Tights, stockings- obligatory at any time of the year, acceptable color is flesh. The density (den) in relation to the suit must be taken into account. If the suit is summer, then from 5-15 den, for the cold period from 15 to 50.

Accessories: gloves, bag, purse, business card holder - must be combined with the same color and texture of natural leather, without excesses or decorations.

Jewelry is a detail that can highlight a woman's delicate taste or lack thereof. You cannot wear jewelry, plastic or wooden jewelry, bright or large jewelry, or mix metals of different colors during daytime work hours. For example, it is not customary to wear silver and gold jewelry at the same time. It is not recommended to wear bracelets, more than one ring on one hand, long chains or earrings with pendants, or more than one earring on one ear.

Outerwear- a coat of soft colors to the middle of the knee made of high-quality woolen fabric.

G.B. Zakarian
Agency "Business Protocol"